Press Release

Definition

A formal written announcement distributed to media outlets about newsworthy restaurant events — openings, chef hires, menu launches, awards, expansions, or partnerships. A press release follows a specific format with headline, dateline, body, boilerplate, and contact information.

Why It Matters for Restaurants

In restaurant PR, press releases work best for hard news (openings, awards, executive chef changes) rather than soft stories. The most common mistake is writing press releases about things that aren't actually newsworthy. A new seasonal menu is better pitched as a personal email to food editors than blasted as a press release.

Related Terms

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