Media Advisory

Definition

A brief notification sent to media outlets about an upcoming event, typically structured as who, what, when, where, and why. Unlike a press release (which tells the full story), a media advisory invites journalists to attend and cover the event themselves.

Why It Matters for Restaurants

Media advisories are essential for grand openings, tasting events, chef appearances, and community partnerships. They're typically one page and sent 7-10 days before the event with a reminder 2 days prior. ChowPR formats media advisories to make it easy for assignment editors to dispatch reporters and photographers.

Related Terms

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