Press Kit (Media Kit)

Definition

A curated collection of materials that provides journalists with everything they need to write about a restaurant. A complete press kit typically includes the restaurant's story, chef bio, high-resolution photos, sample menus, fact sheet, and contact information.

Why It Matters for Restaurants

A well-crafted press kit removes friction from the editorial process. When a journalist is on deadline and considering covering your restaurant, having professional photos and a compelling narrative ready to go can mean the difference between getting the story and being passed over. Digital press kits should be hosted online and easily shareable.

Related Terms

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