Seasonal PR

Definition

PR strategies and campaigns tied to seasons, holidays, and cultural moments throughout the year. Seasonal PR creates recurring coverage opportunities as media outlets plan content around predictable annual themes.

Why It Matters for Restaurants

The restaurant PR calendar follows natural seasons: spring menus and patio season, summer grilling and outdoor dining, fall harvest menus and restaurant week, winter holiday dining and New Year's Eve. ChowPR plans seasonal PR 3-6 months ahead, pitching stories that align with editorial calendars at key food publications.

Related Terms

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