Menu Launch

Definition

The strategic release of a new or updated menu, typically tied to seasonal changes or a significant culinary direction shift. A menu launch is a PR opportunity to generate media coverage and give journalists a reason to revisit and cover the restaurant.

Why It Matters for Restaurants

Seasonal menu launches provide recurring PR hooks — typically 2-4 times per year. ChowPR turns menu launches into media events with advance tastings, professional photography of new dishes, chef interviews about the creative inspiration, and targeted pitches to food editors who covered the previous menu.

Related Terms

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