Press Hit

Definition

A single instance of media coverage about a restaurant — an article, TV segment, radio mention, podcast feature, or social media post by a journalist or outlet. Press hits are the building blocks of PR measurement.

Why It Matters for Restaurants

Not all press hits are equal. A feature in the New York Times food section has more impact than a brief mention in a local blog. ChowPR categorizes press hits by tier (national, regional, local), type (feature, mention, review), and medium (print, digital, broadcast, social) to provide nuanced performance reporting.

Related Terms

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