Press Clipping

Definition

A copy or record of a specific media mention or article about a restaurant. Press clippings are compiled into reports that demonstrate PR results to restaurant owners and stakeholders.

Why It Matters for Restaurants

In the digital age, press clippings include screenshots of online articles, links to published pieces, screen recordings of TV segments, and social media post captures. ChowPR compiles monthly press clipping reports for every client, organized by publication type and reach, with analysis of tone and key messages communicated.

Related Terms

Need help with press clipping?

ChowPR specializes in restaurant PR strategy and execution.