Media Impressions

Definition

The total potential audience reached by media coverage. If a restaurant is featured in a newspaper with 500,000 readers, that's 500,000 impressions. Total media impressions across all placements indicate the breadth of PR reach.

Why It Matters for Restaurants

Media impressions are the most commonly cited PR metric, but they're also the most inflated. Not everyone who receives a newspaper reads the food section. ChowPR reports impressions alongside more meaningful metrics like estimated engaged readers, website traffic from coverage, and reservation spikes correlated with media hits.

Related Terms

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