Key Performance Indicator (KPI)
Definition
Specific, measurable metrics used to evaluate the success of restaurant PR and marketing efforts. Common restaurant PR KPIs include media placements per month, media impressions, website traffic, social media growth, and reservation increases.
Why It Matters for Restaurants
ChowPR establishes KPIs at the start of every client engagement. Monthly KPI reporting shows exactly what the PR investment is delivering. Common KPIs we track: number of media placements, total media impressions, website traffic from PR sources, social media follower growth, engagement rate, email list growth, and revenue correlation where data is available.
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