Share of Voice (SOV)
Definition
The proportion of media coverage and online conversation a restaurant captures compared to its competitors in the same market. If there are 100 restaurant mentions in local media and your restaurant accounts for 10, your share of voice is 10%.
Why It Matters for Restaurants
Share of voice is a strategic metric that helps restaurants understand their competitive position in the PR landscape. ChowPR tracks SOV through media monitoring tools, comparing client coverage against direct competitors in the same market and cuisine category. Increasing SOV is often the primary objective of a sustained PR campaign.
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