Press Trip
Definition
An organized visit where journalists travel to experience a restaurant, food destination, or culinary event. The hosting restaurant or destination covers travel expenses in exchange for editorial coverage.
Why It Matters for Restaurants
Press trips are common for destination restaurants, wine regions, and food tourism. ChowPR organizes press trips that bring national food writers to experience a restaurant in its full context — the local food scene, ingredient sourcing relationships, and culinary culture of the region. These trips generate in-depth feature coverage.
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