Comp Dining (Complimentary Dining)

Definition

Providing free meals to media, influencers, or VIPs as part of a PR strategy. Comp dining is standard practice in restaurant PR — journalists expect to dine without paying when invited to review or cover a restaurant.

Why It Matters for Restaurants

Comp dining etiquette is nuanced. Most food critics at major publications have policies about paying for their own meals. Bloggers and influencers typically expect complimentary experiences. ChowPR navigates these relationships carefully, understanding each journalist's policy and ensuring comp dining invitations are extended appropriately without creating ethical issues.

Related Terms

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