Online Reviews
Definition
Customer ratings and written feedback posted on platforms like Google, Yelp, TripAdvisor, and OpenTable. Online reviews directly influence consumer decisions and significantly impact a restaurant's local search ranking.
Why It Matters for Restaurants
A restaurant's online review profile can make or break its success. 93% of consumers say online reviews influence their dining decisions. ChowPR helps restaurants develop review generation strategies (encouraging happy diners to leave reviews), review response protocols (addressing both praise and complaints), and review monitoring systems.
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