Google Business Profile (GBP)

Definition

The free Google listing that appears in search results and Google Maps for a restaurant. It includes the restaurant's name, address, phone, hours, photos, reviews, menu, and posts. Formerly known as Google My Business.

Why It Matters for Restaurants

Google Business Profile is arguably the single most important digital asset for a restaurant. It's the first thing potential diners see when searching. ChowPR optimizes GBP listings with professional photography, complete and accurate information, regular posts, and a review response strategy. An optimized GBP can increase foot traffic by 25-40%.

Related Terms

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