Exclusive

Definition

An arrangement where one specific media outlet is given a story before anyone else, in exchange for guaranteed coverage. In restaurant PR, exclusives are typically offered to the most influential outlet in the market for the most significant announcements.

Why It Matters for Restaurants

Offering an exclusive to the New York Times food section or the local paper's restaurant critic creates a powerful first impression. The trade-off is that other outlets may feel slighted. ChowPR uses exclusives strategically — major openings might get an exclusive first review opportunity with the top local critic, while broader stories get wide distribution.

Related Terms

Need help with exclusive?

ChowPR specializes in restaurant PR strategy and execution.