Sponsored Post

Definition

A social media post or blog article created by an influencer or publication in exchange for payment or complimentary dining. Sponsored posts must be disclosed with #ad, #sponsored, or similar labeling per FTC guidelines.

Why It Matters for Restaurants

Sponsored posts bridge the gap between earned and paid media. They leverage the influencer's creative voice and audience trust while giving the restaurant control over timing and messaging. ChowPR identifies influencers whose audience matches the restaurant's target diner, negotiates rates, and ensures FTC-compliant disclosure on all sponsored content.

Related Terms

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