Pay-Per-Click Advertising (PPC)

Definition

Online advertising where the restaurant pays each time someone clicks on their ad. PPC for restaurants typically includes Google Ads (search ads appearing when people search for restaurants), Meta ads (Facebook and Instagram), and display advertising.

Why It Matters for Restaurants

PPC advertising gives restaurants immediate visibility while earned media builds over time. Google Ads targeting 'best [cuisine] restaurant in [city]' captures diners at the decision point. Social media ads build awareness and drive event attendance. ChowPR manages PPC campaigns that complement earned media efforts, allocating budget to fill gaps in organic coverage.

Related Terms

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