Brand Positioning
Definition
The strategic process of defining how a restaurant is perceived relative to competitors. Positioning answers: What category does this restaurant compete in? What makes it different? Why should diners choose it over alternatives?
Why It Matters for Restaurants
Strong positioning is the foundation of all restaurant PR. A restaurant positioned as 'the most authentic Neapolitan pizza in Chicago' gives PR a clear narrative. A restaurant that's 'a good Italian place' gives us nothing to work with. ChowPR develops positioning strategies that identify the restaurant's unique market position and build all communications around it.
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