ChowPR

Owned Media

Definition

Content and channels that a restaurant controls directly — its website, blog, email newsletter, social media accounts, and app. Owned media is the foundation for both earned and paid media strategies.

Why It Matters for Restaurants

A restaurant's owned media ecosystem should work together to tell a cohesive brand story. The website is the hub, social media drives engagement, the email newsletter maintains relationships with past diners, and the blog provides SEO value. ChowPR ensures owned media channels are optimized before launching earned media campaigns.

Related Terms

Earned Media Paid Media Content Marketing Social Media Marketing

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