Michelin Guide & Stars

Definition

The Michelin Guide is the world's most influential restaurant rating system. Restaurants can receive one star (high quality), two stars (excellent), or three stars (exceptional). A Michelin Bib Gourmand recognizes good value dining.

Why It Matters for Restaurants

Michelin coverage is expanding to more US cities. For restaurants in Michelin Guide markets, the annual guide release is the most significant PR event of the year. ChowPR monitors Michelin trends, ensures client restaurants are on the inspectors' radar, and leverages Michelin recognition (or aspiration) in all PR communications.

Related Terms

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