Launch Strategy

Definition

A comprehensive PR and marketing plan for opening a new restaurant, covering the entire timeline from pre-construction announcement through soft opening, grand opening, and post-launch sustain period (typically 90 days).

Why It Matters for Restaurants

A restaurant launch is a once-in-a-lifetime PR opportunity. ChowPR's launch strategy begins 6-12 months before opening with brand development and teaser campaigns, accelerates through the construction and hiring period with behind-the-scenes content, peaks with the grand opening media blitz, and sustains momentum through the critical first 90 days.

Related Terms

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