Holding Statement
Definition
A pre-prepared initial response for potential crisis scenarios. A holding statement acknowledges the situation, expresses concern, and promises follow-up — buying time for the restaurant to assess the situation and develop a full response.
Why It Matters for Restaurants
Every restaurant should have holding statements prepared for common crisis scenarios: food safety incidents, negative viral social media, staff issues, and operational failures. A holding statement prevents the dangerous silence that media and social media will fill with speculation. ChowPR prepares these as part of every client's crisis readiness plan.
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