ChowPR

Hashtag Strategy

Definition

The strategic selection and use of hashtags on social media to increase a restaurant's content discoverability. An effective hashtag strategy combines branded hashtags (#YourRestaurantName), community hashtags (#MiamiEats), and trending food hashtags.

Why It Matters for Restaurants

Hashtag strategy for restaurants involves creating a branded hashtag for UGC collection, using location-specific food hashtags to reach local diners, and selectively joining trending conversations. ChowPR researches hashtag performance and engagement rates to build custom hashtag sets for each client's market and cuisine type.

Related Terms

Social Media Marketing User-Generated Content (UGC)

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